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This measurement area looks at the non-discriminatory marketing practices that a company has in place to ensure gender-responsive communications and engagement with its customers.

Company performance averages at 29%, with 18 companies (51%) actively avoiding discrimination and gender stereotypes in their marketing and advertising.

Ranking overview

1 Fast Retailing Known for UNIQLO, GU, Princesse tam.tam
Total score 5.0 / 5
Marketplace 5.0 / 5
- Hanesbrands Known for Champion, Playtex, Wonderbra
Total score 5.0 / 5
Marketplace 5.0 / 5
3 Abercrombie & Fitch Known for Abercrombie & Fitch, Abercrombie kids, Hollister Co.
Total score 2.5 / 5
Marketplace 2.5 / 5
- Adidas Known for Adidas, Reebok
Total score 2.5 / 5
Marketplace 2.5 / 5
- Aditya Birla Group Known for Pantaloons, Van Heusen, Peter England
Total score 2.5 / 5
Marketplace 2.5 / 5
- American Eagle Outfitters Known for Aerie
Total score 2.5 / 5
Marketplace 2.5 / 5
- Decathlon Known for DOMYOS, Wed'ze
Total score 2.5 / 5
Marketplace 2.5 / 5
- Gap Inc. Known for Gap, Banana Republic, Old Navy
Total score 2.5 / 5
Marketplace 2.5 / 5
- Hennes & Mauritz (H&M) Known for H&M, COS, Monki
Total score 2.5 / 5
Marketplace 2.5 / 5
- Kering Known for Gucci, Saint Laurent, Alexander McQueen
Total score 2.5 / 5
Marketplace 2.5 / 5
- LVMH Moet Hennessy - Louis Vuitton Known for Celine, Christian Dior, Marc Jacobs
Total score 2.5 / 5
Marketplace 2.5 / 5
- Levi Strauss & Co.
Total score 2.5 / 5
Marketplace 2.5 / 5
- Marks & Spencer
Total score 2.5 / 5
Marketplace 2.5 / 5
- Nike Known for Jordan, Converse, Umbro
Total score 2.5 / 5
Marketplace 2.5 / 5
- PVH Known for Calvin Klein, Tommy Hilfiger
Total score 2.5 / 5
Marketplace 2.5 / 5
- Target Corporation Known for A New Day, Cat & Jack, Wild Fable
Total score 2.5 / 5
Marketplace 2.5 / 5
- Under Armour
Total score 2.5 / 5
Marketplace 2.5 / 5
- VF Corporation Known for The North Face, Vans, Timberland
Total score 2.5 / 5
Marketplace 2.5 / 5
19 ANTA International Group Holdings
Total score 0.0 / 5
Marketplace 0.0 / 5
- Amazon Known for Amazon Essentials, Lark & Ro
Total score 0.0 / 5
Marketplace 0.0 / 5
- Associated British Foods (Primark)
Total score 0.0 / 5
Marketplace 0.0 / 5
- Carter's Known for Carter's, OshKoshBgosh
Total score 0.0 / 5
Marketplace 0.0 / 5
- Costco Known for Kirkland Signature
Total score 0.0 / 5
Marketplace 0.0 / 5
- Fung Group Known for Li & Fung, Global Brands
Total score 0.0 / 5
Marketplace 0.0 / 5
- Heilan Group Known for HLA, HLA Jeans, Sancanal
Total score 0.0 / 5
Marketplace 0.0 / 5
- Industria de Diseño Textil (Inditex) Known for Zara, Massimo Dutti, Bershka
Total score 0.0 / 5
Marketplace 0.0 / 5
- L Brands Known for Victoria’s Secret, PINK
Total score 0.0 / 5
Marketplace 0.0 / 5
- Lojas Renner Known for Renner
Total score 0.0 / 5
Marketplace 0.0 / 5
- Ralph Lauren Corporation Known for Polo, Chaps, Club Monaco
Total score 0.0 / 5
Marketplace 0.0 / 5
- Souyute Group Known for CELUCASN
Total score 0.0 / 5
Marketplace 0.0 / 5
- Tailored Brands Known for Men’s Wearhouse, Jos. A. Bank
Total score 0.0 / 5
Marketplace 0.0 / 5
- The Foschini Group (TFG) Known for Exact, Foschini, G-Star Raw
Total score 0.0 / 5
Marketplace 0.0 / 5
- Urban Outfitters Known for Anthropologie, Free People
Total score 0.0 / 5
Marketplace 0.0 / 5
- Walmart Known for George, Athletic Works, Secret Treasure
Total score 0.0 / 5
Marketplace 0.0 / 5
- Zhejiang Semir Garment Known for Balabala
Total score 0.0 / 5
Marketplace 0.0 / 5