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Decathlon is a French sporting goods retailer with 1,647 stores across 56 countries. The company has 88 signed sports under its brands and employs more than 102,000 people. Its revenue in 2019, the latest year for which data is available, was US$13.3 billion.
Summary
Decathlon ranks 24th in this year’s Gender Benchmark with a score of 19.3 out of 100. It displays leading practice in 1 out of 34 indicators and is ahead of industry peers on marketplace and community. However, the company lags behind most notably on governance and strategy and health and well-being.
Decathlon has a marketing approach that seeks to challenge existing gender norms and promotes positive images of women and girls, for example through its global campaign to promote diversity that highlights the idea of sport for all, beyond prejudices on body and gender. In the community , the company supports initiatives focused on women’s empowerment and gender equality, including a project in Sri Lanka in partnership with AIESAC association to benefit young women who have experience traumatic events through a 3-year therapeutic sports programme.
However, the company does not display a commitment to gender equality and women’s empowerment nor has it established gender-related targets across its full value chain. There is no evidence Decathlon covers additional costs related to maternal, sexual and reproductive, and mental health for its own women employees. Furthermore, it fails to support its suppliers in ensuring a safe and healthy work environment for their women workers or in providing their workers with access to gender-responsive health information and services , for example by requiring an on-site health clinic with credentialed providers.
See detailed assessment
Ranking position
#24/35
Total score
19.3/100
Measurement area
Score
Rank (0-35)
Measurement area
Governance and strategy
Score
3.0
/20
Rank (0-35):
#25
Measurement area
Representation
Score
3.3
/17.5
Rank (0-35):
#22
Measurement area
Compensation and benefits
Score
2.4
/17.5
Rank (0-35):
#21
Measurement area
Health and well-being
Score
0.0
/17.5
Rank (0-35):
#27
Measurement area
Violence and harassment
Score
4.4
/17.5
Rank (0-35):
#24
Measurement area
Marketplace
Score
2.5
/5
Rank (0-35):
#3
Measurement area
Community
Score
3.8
/5
Rank (0-35):
#7
Total score
Score
19.3
/100
Rank (0-35):
#24
Value chain element
Score
Measurement area
Workplace
Score
5.9
/41
Measurement area
Supply chain
Score
6.6
/41
More about the company
Headquarters
Villeneuve-d'Ascq, France
Revenue
US$13.3 billion (2019)
Total number of employees
102,300
Ownership structure
Privately held
Website
https://www.decathlon.com/