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Rogers

Rogers Communications is a leading Canadian telecommunications and media company. It was founded in 1960 and provides wireless, fixed broadband, cable television and media services throughout Canada. At the end of 2019, the company had almost 11 million wireless subscribers, 2.5 million internet subscribers and 1.6 million television subscribers.

Summary

The company’s performance is affected by an imbalance between measurement areas. Rogers performs relatively well in the areas of access and use, but not in skills or innovation. In access, the company stands out for its economic reporting, disclosing value distribution among stakeholders, reporting tax payments in each Canadian province and calculating its indirect economic impact. In terms of use, Rogers discloses data breaches and government requests for personal information, and its privacy policy is above average. Lack of evidence or details for other areas has affected the company’s position in the benchmark. It produces a corporate social responsibility report, which aligns with international standards, but this could be enhanced by providing additional information about digital inclusion activities.

Ranking position: #56 /100
Total score: 0.60 /2

Measurement area	Score (0-2)	Rank (0-100)
Access	1.16 /2	#14
Skills	0.13 /2	#79
Use	0.84 /2	#46
Innovation	0.28 /2	#86

Access: Rogers supports affordable access by discounting its services for low–income customers. The company partners with a Canadian non-profit organisation to encourage girls and young women to engage in the fields of science, technology, engineering, maths and computer science. It supports accessibility through a number of mechanisms for users with disabilities, ranging from providing braille bills to discounts on its services. Rogers leads in reporting its direct and indirect economic impacts: it discloses economic value distribution among its stakeholders; reports taxes paid in each of the Canadian provinces it operates in; and calculates its indirect economic impact.
Skills: The company partners with Canada Learning Code, which provides digital skills training to vulnerable groups, including women, girls, people with disabilities, indigenous youth and immigrants.
Use: The company partners with Canada Learning Code, which provides digital skills training to vulnerable groups, including women, girls, people with disabilities, indigenous youth and immigrants.
Innovation: No evidence of leading practice was found in this area.

Access: Rogers has an opportunity to better demonstrate initiatives for users and employees with disabilities.
Skills: The company has an opportunity to more widely support digital skills programmes and school connectivity.
Use: Rogers should report how it monitors and responds to security incidents. Additionally, the company could consider a high-level commitment to child online protection.
Innovation: Limited evidence was found of Rogers supporting open, sustainable, inclusive and ethical innovation. It has some practices relating to sharing open source and collaborating with universities. However, no evidence could be found of support for the tech start-up ecosystem. The company could consider funding assistance, acceleration, incubation and competitions for start-ups and social entrepreneurs. Similarly, no evidence was found that it supports sustainability research. Rogers could consider sharing its data and committing to global sustainable development goals. Finally, no evidence could be found of support for diverse and ethical innovation. The company should report on the number of women in technical roles and steps to incorporate ethical considerations in R&D.

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2021
2023

More about the company

Headquarters: Toronto, ON, Canada
Ownership structure: Publicly listed
Fiscal year: Ends 31 December
Group revenue: US$11,360 million (FY2019)
Group employees: 25,300 (FY2019)
Website: https://www.rogers.com

Rogers

Leading practices

Access

Skills

Use

Innovation

Risks and opportunities