Marketing and sales

Total ranking header

Total score Governance and strategy Genetic resources and intellectual property management Research and development Seed production Marketing and sales Capacity building

This measurement area evaluates how companies make quality seeds of improved varieties available and affordable to smallholder farmers and promote their use. This includes offering tailored packaging and building trusted distribution networks, as well as providing demonstration activities that promote their use.

Ranking overview

31 companies

Total score out of 100 Governance and strategy out of 10 Genetic resources and intellectual property management out of 15 Research and development out of 20 Seed production out of 15 Marketing and sales out of 25 Capacity building out of 15
1 Mahyco Grow
Total score 71.7 /100
Marketing and sales 20.3 /25
Governance and strategy 7.5 /10
Genetic resources and intellectual property management 5.6 /15
Research and development 16.7 /20
Seed production 10.3 /15
Marketing and sales 20.3 /25
Capacity building 11.3 /15
2 East-West Seed
Total score 81.9 /100
Marketing and sales 19.5 /25
Governance and strategy 8.3 /10
Genetic resources and intellectual property management 9.4 /15
Research and development 19.2 /20
Seed production 11.3 /15
Marketing and sales 19.5 /25
Capacity building 14.3 /15
3 Bayer
Total score 76.1 /100
Marketing and sales 18.8 /25
Governance and strategy 7.5 /10
Genetic resources and intellectual property management 8.8 /15
Research and development 15.8 /20
Seed production 10.3 /15
Marketing and sales 18.8 /25
Capacity building 15.0 /15
4 Acsen HyVeg
Total score 64.6 /100
Marketing and sales 18.0 /25
Governance and strategy 5.8 /10
Genetic resources and intellectual property management 8.1 /15
Research and development 15.8 /20
Seed production 9.4 /15
Marketing and sales 18.0 /25
Capacity building 7.5 /15
- Lal Teer Seed
Total score 59.2 /100
Marketing and sales 18.0 /25
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 4.4 /15
Research and development 15.0 /20
Seed production 10.3 /15
Marketing and sales 18.0 /25
Capacity building 8.3 /15
6 Rijk Zwaan
Total score 59.4 /100
Marketing and sales 15.6 /25
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 10.6 /15
Research and development 10.0 /20
Seed production 8.4 /15
Marketing and sales 15.6 /25
Capacity building 10.5 /15
7 Advanta
Total score 77.2 /100
Marketing and sales 14.8 /25
Governance and strategy 5.8 /10
Genetic resources and intellectual property management 11.9 /15
Research and development 17.5 /20
Seed production 12.2 /15
Marketing and sales 14.8 /25
Capacity building 15.0 /15
- JK Agri Genetics
Total score 51.7 /100
Marketing and sales 14.8 /25
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 7.5 /15
Research and development 13.3 /20
Seed production 6.6 /15
Marketing and sales 14.8 /25
Capacity building 5.3 /15
9 BRAC Seed and Agro Enterprise
Total score 39.5 /100
Marketing and sales 14.1 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 10.8 /20
Seed production 6.6 /15
Marketing and sales 14.1 /25
Capacity building 6.8 /15
- Syngenta Group
Total score 56.8 /100
Marketing and sales 14.1 /25
Governance and strategy 5.0 /10
Genetic resources and intellectual property management 11.3 /15
Research and development 11.7 /20
Seed production 6.6 /15
Marketing and sales 14.1 /25
Capacity building 8.3 /15
11 Kalash Seed
Total score 43.8 /100
Marketing and sales 13.3 /25
Governance and strategy 2.5 /10
Genetic resources and intellectual property management 4.4 /15
Research and development 11.7 /20
Seed production 7.5 /15
Marketing and sales 13.3 /25
Capacity building 4.5 /15
12 Sakata
Total score 36.5 /100
Marketing and sales 12.5 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 1.9 /15
Research and development 7.5 /20
Seed production 9.4 /15
Marketing and sales 12.5 /25
Capacity building 5.3 /15
13 Corteva Agriscience
Total score 39.4 /100
Marketing and sales 11.7 /25
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 1.9 /15
Research and development 8.3 /20
Seed production 6.6 /15
Marketing and sales 11.7 /25
Capacity building 6.8 /15
- Namdhari Seeds
Total score 45.8 /100
Marketing and sales 11.7 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 3.8 /15
Research and development 14.2 /20
Seed production 9.4 /15
Marketing and sales 11.7 /25
Capacity building 6.0 /15
15 BASF
Total score 38.8 /100
Marketing and sales 10.9 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 4.4 /15
Research and development 7.5 /20
Seed production 8.4 /15
Marketing and sales 10.9 /25
Capacity building 6.8 /15
16 Takii
Total score 35.4 /100
Marketing and sales 10.2 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 11.7 /20
Seed production 6.6 /15
Marketing and sales 10.2 /25
Capacity building 4.5 /15
17 Charoen Pokphand Goup
Total score 22.0 /100
Marketing and sales 7.8 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 8.3 /20
Seed production 2.8 /15
Marketing and sales 7.8 /25
Capacity building 2.3 /15
18 Limagrain
Total score 43.6 /100
Marketing and sales 7.0 /25
Governance and strategy 2.5 /10
Genetic resources and intellectual property management 6.9 /15
Research and development 13.3 /20
Seed production 9.4 /15
Marketing and sales 7.0 /25
Capacity building 4.5 /15
- National Seeds Corporation
Total score 12.6 /100
Marketing and sales 7.0 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 4.7 /15
Marketing and sales 7.0 /25
Capacity building 0.0 /15
20 Rasi Seeds
Total score 22.1 /100
Marketing and sales 6.3 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 10.0 /20
Seed production 2.8 /15
Marketing and sales 6.3 /25
Capacity building 3.0 /15
21 Bioseed
Total score 21.7 /100
Marketing and sales 4.7 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 9.2 /20
Seed production 5.6 /15
Marketing and sales 4.7 /25
Capacity building 2.3 /15
- Nuziveedu Seeds
Total score 23.9 /100
Marketing and sales 4.7 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 10.0 /20
Seed production 5.6 /15
Marketing and sales 4.7 /25
Capacity building 1.5 /15
- Rallis India
Total score 21.3 /100
Marketing and sales 4.7 /25
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 6.7 /20
Seed production 3.8 /15
Marketing and sales 4.7 /25
Capacity building 4.5 /15
24 Bejo
Total score 23.6 /100
Marketing and sales 3.9 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 6.3 /15
Research and development 5.8 /20
Seed production 3.8 /15
Marketing and sales 3.9 /25
Capacity building 3.0 /15
- Enza Zaden
Total score 22.3 /100
Marketing and sales 3.9 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 9.2 /20
Seed production 3.8 /15
Marketing and sales 3.9 /25
Capacity building 1.5 /15
26 Punjab Seed Corporation
Total score 10.1 /100
Marketing and sales 3.1 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 4.7 /15
Marketing and sales 3.1 /25
Capacity building 1.5 /15
27 Indo-American Hybrid Seed
Total score 10.9 /100
Marketing and sales 2.3 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 6.7 /20
Seed production 1.9 /15
Marketing and sales 2.3 /25
Capacity building 0.0 /15
- KWS
Total score 5.7 /100
Marketing and sales 2.3 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 2.3 /25
Capacity building 0.0 /15
- Known-You Seed
Total score 15.9 /100
Marketing and sales 2.3 /25
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 9.2 /20
Seed production 2.8 /15
Marketing and sales 2.3 /25
Capacity building 0.8 /15
- Vinaseed
Total score 10.9 /100
Marketing and sales 2.3 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 6.7 /20
Seed production 1.9 /15
Marketing and sales 2.3 /25
Capacity building 0.0 /15
31 Nongwoo Bio
Total score 8.5 /100
Marketing and sales 0.8 /25
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 5.8 /20
Seed production 1.9 /15
Marketing and sales 0.8 /25
Capacity building 0.0 /15