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Founded in 2000, Baidu is an internet media company headquartered in China. It has the largest search engine in China, with 622 million monthly users on average in December 2021. The company also provides an online community platform, a user-generated online encyclopedia and a video sharing platform.

Ranking position
#53 /200
Total score
43.8 /100
Measurement area Score (0-2) Rank (0-200)


0.7 /2 #73


0.4 /2 #109


1.2 /2 #24


1.6 /2 #16

Core social indicators

0.6 /2 #96
Indicates the score for the top performing company.

Leading practices

Risks and opportunities

Core Social Assessment

The core social indicators assess societal expectations of business conduct that companies should meet if they aspire to be part of a system transformation that leaves no one behind.

See results for

  1. 2020
  2. 2021

More about the company

Beijing, China
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Ownership structure
Publicly listed
Fiscal year
Ends 31 December
Group revenue
US$ 19,301 millions (FY2021)
Group employees
45,500 (FY2021)
Emission data
618,147 tCO2 (S1+S2 LB)
Electricity consumption
673,829 MWh (FY2021)
Company filing name
Baidu, Inc.

This company is part of the SDG2000, the 2,000 most influential companies

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