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Daimler AG

Known for Mercedes-Benz, Smart and Freightliner

Daimler AG is a major German automotive company operating globally with sales of nearly 2.5 million vehicles in 2017. Its market capitalisation in the same year was valued at over US$62 billion. The company is well known for various brands including Mercedes-Benz, and its range of large luxury passenger vehicles, including the Mercedes A-class and S-class saloon models, and the GLS SUV.

Ranking position
#5 /25
Total score
11.5 /20
Narrative Score
Trend Score
  • Trend line is up
  • Trend line is equal
  • Trend line is down
Performance module name Performance module score Rank (0-25)


0.8 /3 #14

Material Investment

0.4 /0.4 #1

Intangible Investment

1.6 /2.4 #9

Sold product performance

6.1 /7 #7


1.0 /2.2 #8


0.3 /1.2 #8


0.2 /0.8 #12

Policy Engagement

0.6 /1.2 #5

Business Model

0.5 /1.8 #11
Total score 11.5 /20 #5

Leading practices

Risks and opportunities


Daimler is awarded a trend score of =. If the company were reassessed in the near term, its score would most likely remain the same. The company is reducing both its fleet and manufacturing emissions, but its share of low-carbon vehicles sales is too low. Daimler announced its Ambition2039 plans at a press event in 2019 and the company is aiming to accelerate its pace of change. Daimler should establish more comprehensive emissions reduction targets to better prepare itself for a low-carbon economy.

Progress towards the Paris Agreement

See results for

  1. 2020
  2. 2021

More about the company

Stuttgart, Germany
Ownership structure
Publicly listed
Group revenue (2017)
US$185.2 billion
Number of vehicles sold (2017)
~2.4 million light duty passenger vehicles
Market capitalisation (2017)
US$62.7 billion