2021 Measurement area finding


This measurement area focuses on the marketplace element of a company’s value chain.

Company performance averages at 29%, with 18 companies (51%) actively avoiding discrimination and gender stereotypes in their marketing and advertising to ensure gender-responsive communications.

This measurement area includes the following indicator:

33. Marketing content

While 18 companies (51%) take action to avoid discriminatory marketing practices, only two companies (Fast Retailing and Hanesbrands) make a public commitment to address how gender stereotypes are portrayed in their marketing campaigns.

Fast Retailing is the only company that is a member of the Unstereotype Alliance, which is convened by UN Women and seeks to eradicate harmful gender-based stereotypes in all media and advertising content.

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