Stakeholders can influence company behaviour

WBA Allies such as investors, civil society, think tanks, NGOs, international inter-governmental organisations and others have been instrumental in supporting the benchmark. Artificial intelligence (AI) is the focus of the Collective Impact Coalition (CIC) for Digital Inclusion. Investors in the Digital CIC have been engaging with companies to encourage them to make a commitment to ethical AI. Coinciding with this collaborative engagement, there has been notable progress. Among the 100 digital companies in the first benchmark, the number of companies with publicly available AI principles went up by only 1 between the first and second benchmark (from 14 to 15 companies); it has now increased by 14 since the digital CIC was formed at the start of 2022. Among all 200 digital companies, 44 now have publicly available ethical AI principles.