Helen leads the Seafood Stewardship Index at WBA. She joined WBA in July 2020, and is responsible for ensuring the benchmark methodology reflects stakeholder expectations, preparing benchmark reports of key seafood companies and engagement with stakeholders to further enhance the use of the benchmark. Helen believes that companies have a central role to play in the transition towards a sustainable world and that benchmarks can be a powerful tool to incentivise change while at the same time improve society’s understanding of the role of business in achieving sustainability.

Prior to joining the WBA, Helen led Anova Food USA’s sustainability programs since 2014, collaborating with fishers, fishing companies and NGOs in the implementation of improvement projects in SE Asia and the South Pacific. Helen holds a BSc in Marine Biology from Swansea University (UK) and a MSc in Aquaculture and Fisheries Management from Wageningen University (NL).

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