Gerbrand is responsible for the direction and daily operations of the World Benchmarking Alliance. He believes that society won’t progress without companies that align their business with societal interest. All of us should therefore have something to say on how we want companies to shape our lives and the world around us. Based on these societal expectations we can rightly credit companies that lead while holding others accountable, encouraging both to do better. He originally founded and led Index Initiative, one of WBA’s founding partners, in that capacity he led the global consultation on the WBA. Before founding Index Initiative he worked for the Dutch Government in the areas of inclusive business, sustainable agricultural supply chains and food security.