Measurement area finding
Marketplace
This measurement area focuses on the marketplace element of a company’s value chain.
Only four companies (11%) publish information on their efforts to avoid discrimination in their marketing and advertising to ensure gender-responsive communications.
33. Marketing content
Only four companies (11%) disclose their gender efforts with regards to their marketing and advertising approaches: Aditya Birla Fashion and Retail, Fast Retailing, H&M, and Target. Fast Retailing is the only company that is a member of the Unstereotype Alliance, which is convened by UN Women and seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
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