Adam Colling

Adam is responsible for orchestrating WBA's fundraising activities across the organisation and delivering on our fundraising targets. He also leads the team responsible for measuring and reporting our impact and translating these into learnings, strategy as well as holding the organisation accountable for its impact. 

Prior to WBA, Adam set up and led fundraising at the PRI Association, working on new initiatives which asked investors to act on climate change and other ESG issues. Prior to PRI, he headed up fundraising at the Rainforest Foundation UK, which works to secure the land rights of indigenous people in tropical forest environments.

Adam has over 25 years of experience in the non-profit sector and specialises in building impactful and enduing partnerships. He holds a BA in Human Geography from the University of Sheffield and teaches yoga in his spare time.