Investing sustainably in emerging markets – a call to action

The World Benchmarking Alliance, alongside participating asset owners, is asking asset managers to ensure their approach to ESG is aligned with investing sustainably in  emerging markets and developing economies (EMDEs), and does not inadvertently lead to divestment from these markets.

We set out below why this is an issue, the actions we are taking to address it, and who we are working with. This statement was produced by WBA with strong technical input from asset owners, asset managers and investor groups.

How can sustainability cause inadvertent divestment from EMDEs?

EMDEs are home to 85% of the global population and nearly 90% of people under 30. They currently account for over half of global GDP and contain most of the world’s natural resources. By 2050, six of the seven largest economies in the world are projected to be EMDEs.

Significant amounts of capital are needed to fund the sustainable transition in EMDEs (facilitating the transition in EMDEs is a key part of the Just Transition), to meet the UN Sustainable Development Goals, and for economic development in these regions more generally.

Allocating capital to EMDEs for these purposes should be well-aligned with the objectives of sustainable investment strategies (the market for which reached $30 trillion in 2023). However, there is growing evidence (supported anecdotally in the interviews carried out by WBA as part of this project) suggesting that the ESG-related policies and sustainable investment strategies being adopted by financial institutions may instead be inadvertently inhibiting investment in EMDEs. In some cases, this may even be driving divestment from EMDEs. This may be due to the perception that EMDE assets have a higher level of risk relating to environmental, social and governance issues, which may impact investment decisions.

What are we doing to address this?

WBA is working collectively with a group of asset owners, asset managers and investor groups to help address this issue.

Our ask of asset managers

Alongside participating asset owners WBA is asking asset managers to ensure that their ESG-related policies and sustainable investment strategies are compatible with investing sustainably in EMDEs, and do not inadvertently lead to divestment from these regions.

While they are constrained by the mandates set by their clients, and must act according to their fiduciary duty, asset managers ultimately have a degree of discretion over which assets to invest in – and which to divest from. Asset managers are therefore able to play an important role in facilitating investment in EMDEs. Asset managers may also choose to invest in EMDEs because of their potential for strong future growth and competitive returns over the long term, and because they can act as an important diversifier for investor portfolios.

WBA is working with asset managers to find innovative solutions to the issue of inadvertent divestment from EMDEs, and WBA will assess asset managers on this issue as part of our next Financial System Benchmark publications in Q1 2025 and Q2 2026. Asset managers will be assessed against indicator 19.iii) in our methodology: ‘The assessed entity discloses its processes for avoiding divestment from low-income and lower-middle income countries as unintended consequences of its sustainability strategies and targets.’

There are multiple reasons why asset managers may choose to invest in, not invest in, or divest from different assets, with multiple factors impacting each investment decision. In the EMDE context, these factors may include consideration of risk and the potentially higher costs associated with investing in these markets. However – and without disentangling or deprioritising these different factors – asset managers can make practical changes to limit the overall potential for their ESG-related policies and sustainable investment strategies to unintentionally lead to EMDE divestment. We set out below some ways in which asset managers can do this.

Helping asset managers meet our ask

WBA is working collaboratively with a group of asset managers, asset owners, investors groups and wider stakeholders to develop best practice examples of how asset managers can avoid inadvertent ESG-related divestment from EMDEs.

These examples are grounded in, and reflect, the important work already produced in this area by the Church of England Pension Board and the Emerging Markets Investor Alliance. In addition:

Best practice examples

The best practice examples are intended as practical solutions that can be easily implemented by asset managers. To meet our ask, asset managers should follow some or all of these best practice examples highlighted above and clearly disclose how they are doing so. WBA does not intend to recommend any particular example over the others. By giving examples, WBA wants to demonstrate the importance of multiple possible approaches, while giving asset managers the discretion to meet our ask in the way most appropriate to their business models and in line with their fiduciary duty.

Next steps and timeline

WBA will shortly begin engaging with the asset managers in the Financial System Benchmark, to socialise our ask and the best practice examples. We will also continue working alongside asset managers, asset owners, investor groups and wider stakeholders, to update and socialise the best practice examples on how to meet our ask. WBA will assess progress alongside the launch of our Financial System Benchmark iteration in Q1 2025, and will again measure progress, and conclude the project, with the launch of the Q1 2026 Benchmark.

Supporters

We are working with the following asset owners on this project:

We are also working with the following asset managers, investor groups and wider stakeholders to help develop best practice examples and socialise these with asset managers:

How can I get involved?

If you’re interested in working with us on this project, please reach out to Gwil Mason (g.mason@worldbenchmarkingalliance.org) for more information.

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