Addressing disparities in global engagement

This case study aims to explore, at a deeper level, how WBA can increase engagement rates across companies in the Majority World. Past case studies have highlighted the differences in perspectives on impact among Majority World companies, suggesting that our methodologies may exhibit a Eurocentric bias.

In a commitment to foster greater inclusivity, this case study represents a continuation of this dialogue by examining how companies perceive, measure, and report their impact and what steps we would need to take to improve our inclusivity to different impact models. By focusing on companies from the Majority World, we seek to deepen our understanding of different interpretations of impact, considering local socio-cultural and environmental contexts.