Recognizing that “technology is a means, not a purpose,” the Mitsubishi UFJ Research and Consulting (MURC) consider themselves an organisation that values the idea-based and citizen-centered question of whether to improve welfare and happiness. From the perspective of local governments and residents, their mission is to contribute to the realization of a 21st-century city where technology is wisely implemented, in collaboration with various stakeholders such as technology companies and universities.