For Lisa it’s all about communication. Lisa loves to think about positioning and communication strategies. How do you show your relevance? What makes a communication activity a success? Communication can be a puzzle, but it’s one she likes to solve. She mainly focusses on the positioning of the World Benchmarking Alliance. WBA is relevant to Lisa. She believes the SDGs can help everyone to find something that you can do to make the world a better place, but mainly hopes that companies will see this more and more as their responsibility. For her, communication is the art of bringing these insights to all the stakeholders of the WBA.