Lisa Kos

For Lisa it’s all about communication. Lisa loves to think about positioning and communication strategies. How do you show your relevance? What makes a communication activity a success? Communication can be a puzzle, but it’s one she likes to solve. She mainly focuses on the positioning of the World Benchmarking Alliance and how in WBA’s communication we help drive corporate accountability. She believes the SDGs can help everyone find something you can do to make the world a better place, but mainly hopes that companies take this as their responsibility. For her, communication is the art of bringing these insights to all the stakeholders of WBA.