Blanca leads WBA´s earned media strategy as part of the communications team. Combining her passion for sustainability and communication, she believes the media is a crucial ally to drive positive change and incentivise companies to build a sustainable future.
Prior to joining WBA, Blanca worked as a corporate reputation specialist at Ketchum London, where she devised WBA´s media strategy to launch the SDG2000 at WEF Davos 2020.
She is a former journalist with a decade of experience in public relations roles across London, the Netherlands and Spain. She represented some of the world’s largest companies, governmental sustainability projects, and ESG fund managers.
Blanca holds two BA in Journalism and Advertising, and a MA in Public Relations and Corporate Communications from Universitat Autònoma de Barcelona.