Sina Corporation is an internet media company founded in 1999 and headquartered in China. The company primarily serves the global Chinese community through its micro-blog portal and its social media platform, Weibo. In 2021, Sina delisted and became a private company.
No evidence was found that Sina undertakes initiatives that contribute to inclusive digital access and opportunities. There is an opportunity for the company to show how it supports universal and affordable access to digital technologies for vulnerable groups, digital inclusivity for women and girls, and digital accessibility for people with disabilities. Sina should also demonstrate how it distributes the wealth it creates among its stakeholders.
No evidence was found that Sina undertakes initiatives that contribute to the development of digital skills or increase school connectivity. There are opportunities for the company to contribute in these areas.
Sina should demonstrate how it practises open innovation and supports technology innovation ecosystems. It should also demonstrate how it collaborates with other organisations on research into sustainable development and supports inclusive and ethical research and development.
Core social indicators
The core social indicators assess societal expectations of business conduct that companies should meet if they aspire to be part of a system transformation that leaves no one behind.
No policies or commitments related to respect for human rights were found in the public domain. There is no public evidence of Sina committing to respect the ILO fundamental labour rights, nor does the company disclose a process to identify, assess and mitigate the salient human rights risks associated with its own operations and business relationships. Moreover, the company does not engage with stakeholders whose human rights have been potentially or actually impacted by its operations.
While Sina discloses that it aims to improve health and safety policies and procedures, it does not commit to respect workers health and safety in a formal policy statement. Furthermore, the company lacks information in relation to living wages, working hours and collective bargaining. For example, the company does not disclose the proportion of its total workforce covered by collective bargaining agreements. In relation to workforce diversity, while Sina discloses that at least 30% of its board are women, it does not provide a breakdown of diversity within all employee categories.
Sina does not disclose any relevant information in relation to tax, such as a global tax strategy or income tax payments for all of the company’s tax jurisdictions. Similarly, the company does not disclose any relevant information in relation to lobbying and political engagement. For example, rather than stating that it does not make political contributions, the company discloses the amount contributed to government funds in each financial year. Sina does have a policy prohibiting bribery and corruption, but does not describe how it identifies bribery and corruption, and does not include anti-bribery and anti-corruption clauses in contracts with business relationships.