In 2015, the United Nations developed 17 Sustainable Development Goals (SDGs) to help guide us. The WBA is now working to incentivise and accelerate companies’ efforts towards achieving these goals.

The private sector has a crucial role to play in advancing the SDGs, but to boost companies’ motivation, there needs to be real change in the way that their impact is measured. That’s why WBA has set out to develop transformative benchmarks that compare companies’ performance on the SDGs. The benchmarks are backed by the best available science, while leveraging existing international norms and standards.

We are grounded in the aspiration that real progress can only be accomplished by working with others. WBA acts as an independent, transparent body with a broad group of allies who provide WBA with the necessary support and credibility to be a successful driver of change.

The benchmarks aim to empower all stakeholders, from consumers and investors to employees and business leaders, with key data and insights to encourage sustainable business practices across all sectors. The benchmarks’ methodologies are free to use and continually improved through an ongoing and open multi-stakeholder dialogue.

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