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NetEase

NetEase is an internet technology company that was founded in 1997. It is incorporated in the Cayman Islands and headquartered in China. The company’s products include online and mobile games, video and music streaming, social media and e-commerce though its online marketplace, Yanxuan. In December 2019, NetEase had around 1 billion registered email users and more than 800 million users of its music streaming platform.

Ranking position: #67/100
Total score: 0.42/2

Measurement area	Score (0-2)	Rank (0-100)
Access	0.10 / 2	#83
Skills	0.63 / 2	#40
Use	0.72 / 2	#51
Innovation	0.22 / 2	#88

Access: No evidence was found of leading practices in this area.
Skills: NetEase supports distance learning through live-streamed online courses that allow teachers to simultaneously tutor thousands of students in rural China. The company also has a programme to teach e-commerce to people living in Southwest China.
Use: NetEase demonstrates best practice in monitoring, responding to and reporting on data security incidents. In the area of child online protection, the company is a signatory to a child protection manifesto committing to efforts to reduce online game addiction among young people.
Innovation: No evidence was found of leading practices in this area.

Access: Little evidence was found regarding NetEase’s activities to make digital technologies widely available, affordable and accessible. The company could more clearly show how it contributes to universal and affordable access to digital technologies, supports digital opportunities for women and girls, and makes digital products accessible for people with disabilities. NetEase could also demonstrate how it distributes its direct economic value among stakeholders.
Skills: NetEase has an opportunity to broaden its support for digital skills development, especially basic and technical digital skills, among vulnerable and under-represented groups. The company should consider carrying out a third-party assessment of the impact of its existing programmes on advancing digital skills. It could also report on its contribution to those programmes.
Use: NetEase should disclose information about senior-level oversight and accountability for cybersecurity. The company should also better indicate the type of user information it shares with third parties as well as users’ rights to obtain their personal information. It could also expand its activities aimed at child online protection.
Innovation: Little evidence could be found of the company’s activities relating to open, inclusive and ethical innovation. NetEase has an opportunity to report on initiatives in this area.

More about the company

Headquarters: Hangzhou, China
Ownership structure: Publicly listed
Fiscal year: Ends 31 December
Group revenue: US$8,573 million (FY2019)
Group employees: 20,797 (FY2019)
Website: https://netease.gcs-web.com

NetEase

Leading practices

Access

Skills

Use

Innovation

Risks and opportunities