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eBay

eBay is a pioneer in consumer-to-consumer e-commerce. The company was founded in 1995 and has its headquarters in the United States. Its primary service, an online marketplace, is one of the world’s largest in terms of listings and active buyers. It has a global presence and earned 60% of its net revenues from outside the United States in 2019.

Summary

eBay’s performance on digital inclusion is mainly driven by its contributions in the use and innovation measurement areas. For example, the company provides relevant information about its cybersecurity governance and management practices. It also provides open source tools for making web platforms more accessible for people with disabilities. Consistent with many of its peers in the United States, eBay reports on the number of women it employs in technical roles. However, the company lags in the areas of access and skills due to a lack of evidence that it supports universal digital access, digital inclusion for women and girls, basic and technical digital skills development, and school connectivity. As a leading e-commerce company, eBay should make a high-level commitment to child online protection and report on ethical considerations in research and development (R&D). While reporting in accordance with international standards, eBay could consider providing more information on the areas included in the benchmark.

Ranking position: #49/100
Total score: 0.69/2

Measurement area	Score (0-2)	Rank (0-100)
Access	0.43 / 2	#62
Skills	0.31 / 2	#60
Use	1.00 / 2	#26
Innovation	1.00 / 2	#44

Access: eBay supports accessibility for users with disabilities by following web design principles and making its website compatible with screen readers. It also trains its customer service staff in how to assist users with disabilities.
Skills: There is no evidence of leading practices in this area.
Use: eBay’s disclosure of cybersecurity practices meets industry norms for monitoring and responding to security incidents and reporting data breaches.
Innovation: The company supports open innovation, including by sharing open source accessibility tools and documentation, and data sets. It also discloses the number of women it employs in technical roles.

Access: eBay lags other digital companies in providing universal access to digital technologies for vulnerable groups and digital opportunities for women and girls. In addition, the company could disclose the number of employees with disabilities and the measures it takes to create inclusive workplaces for them. eBay should also disclose how the economic value it generates is distributed among its stakeholders.
Skills: The company has opportunities to support digital skills training and school connectivity.
Use: eBay has opportunities to more clearly disclose senior-level oversight and accountability for cybersecurity and report on government requests for personal information. Compared to other digital companies, eBay is less transparent about how it mitigates digital harms to children. It should consider making a high–level commitment to child online safety.
Innovation: The company has an opportunity to support the tech start-up ecosystem. It should also report on ethical considerations in R&D.

More about the company

Headquarters: San Jose, CA, USA
Ownership structure: Publicly listed
Fiscal year: Ends 31 December
Group revenue: US$10,800 million (FY2019)
Group employees: 13,300 (FY2019)
Website: https://www.ebay.com

eBay

Leading practices

Access

Skills

Use

Innovation

Risks and opportunities

Access

Skills

Use

Innovation

More about the company