Grupo Bimbo is one of the largest companies within the global baking industry. The company produces and distributes fresh and frozen sliced bread, buns, cookies, snack cakes, muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products. With over 100 brands, the company operates in 33 countries across the Americas, Europe, Asia and Africa. The company's top five brands, each with sales over $1 billion, include Oroweat, Bimbo, Thomas', Barcel and Marinela. Grupo Bimbo has strengthened its position in the baking industry across several markets with the acquisitions of Chinese bread company Mankattan and Chilean bakery firm Alimentos Butra Bien. Through a recent joint venture in Kazakhstan, Grupo Bimbo also has expanded its presence to customers in Central Asia.

Baseline assessment


Started the journey


On track

Social inclusion

Started the journey


Grupo Bimbo publicly discloses several commitments in the nutrition dimension but has scope for improvement in environment and social inclusion. In the environment dimension, Grupo Bimbo reports on both direct and indirect GHG emissions reduction, but it has not set an accompanying time-bound target. While formulating time-bound targets relating to food waste and recyclable packaging, the company does not disclose commitments to soil health and the optimal use of pesticides. Showing awareness of its role and responsibility as a market leader in the baking industry, Grupo Bimbo has established nutritional guidelines that support the (re)formulation of its products. The company has also outlined global policies on labelling and responsible marketing, and it is committed to promoting nutrition in the workplace through workforce nutrition programmes. However, there is room for improvement in terms of the level of specificity of its commitments and reporting on progress, for instance on its responsible marketing strategies. With regard to social inclusion, Grupo Bimbo is committed to eliminating child and forced labour in its own operations and supply chain, but it does not disclose evidence of the processes in place to evaluate these risks in its supply chain. The company commits to ensuring health and safety in the workplace, and it has several programmes supporting smallholder productivity. However, it does not commit to paying its employees a living wage.

Food and Agriculture Benchmark

The Food and Agriculture Benchmark will assess 350 keystone companies on the issues underpinning the food system transformation agenda. The benchmark’s aim is to stimulate companies to apply sustainable business practices throughout their operations as well as use their influence to encourage value chain partners to do the same. WBA has organised the food and agriculture value chain into six sub-sectors. These sub-sectors are also reflected in the methodology framework.

Food and agriculture revenue
MXN 291,926,000,000
(USD 15,154,255,000)
Major subsidiaries
Bimbo Bakeries
Consumer brands
Oroweat, Bimbo, Thomas', Barcel, Sara Lee

Value chain sub-sectors

Other benchmarks

The company is also included in the following benchmarks developed by WBA and our Allies. These benchmarks help to deepen our understanding on key issues and industries.