Bright Food Group

Bright Food Group is a diversified food business with activities spanning multiple segments of the value chain. The group operates through multiple subsidiaries and includes sugar, grains and oilseeds, vegetables, dairy, marine products and food retailing among its broad portfolio. Through the Shanghai City Investment Group, Bright Food Group is a state-owned company, primarily operational in Shanghai, and serving many of the region's biggest cities, and is also developing an international presence. The company sells products under a wide range of brands, including White Rabbit (candy), Maling (canned foods), Tip Top (pickled foods) and Haifeng (rice).

Baseline assessment


No data found


No data found

Social inclusion

No data found


The baseline assessment only evaluated corporate commitments publicly disclosed in English and available during the September-October 2020 research period. No relevant disclosure was found for this company. Please refer to the baseline findings for more information about the research.

Food and Agriculture Benchmark

The Food and Agriculture Benchmark will assess 350 keystone companies on the issues underpinning the food system transformation agenda. The benchmark’s aim is to stimulate companies to apply sustainable business practices throughout their operations as well as use their influence to encourage value chain partners to do the same. WBA has organised the food and agriculture value chain into six sub-sectors. These sub-sectors are also reflected in the methodology framework.

Food and agriculture revenue
Major subsidiaries
Bright Dairy, Jinfeng Wine, Shanghai Fisheries, New Wright Dairy Company, Shanghai Vegetables, Shanghai Meilin
Consumer brands
SFGC, Bright Rice, Maling, Kedi, Al Days

Value chain sub-sectors

Other benchmarks

The company is also included in the following benchmarks developed by WBA and our Allies. These benchmarks help to deepen our understanding on key issues and industries.