Aeon is a retailer operating across several different businesses, with around 30% of its revenue gained from its supermarket activities. More than 90% of its supermarkets are based in Japan, with other locations in China, Malaysia, Thailand, Vietnam, Cambodia and Myanmar. Overall, Aeon operates 613 general merchandise stores, 2,229 supermarkets and 247 shopping malls across these locations.

Baseline assessment


Started the journey


Room for improvement

Social inclusion

Started the journey


Aeon publicly discloses a number of environmental and social commitments but has significant room for improvement when it comes to nutrition. The company has a target to reduce its GHG emissions by 2030 and has set a 2020 sustainable procurement target for its seafood products and high-risk commodities such as palm oil. The company is also committed to improving soil health and minimising fertiliser and pesticide use by increasing the proportion of organic products and products with Good Agricultural Practices (GAP) certification. While the company discloses a 2025 target to halve food waste, it is yet to commit to minimising plastic use and packaging. No information was found regarding minimising freshwater use and improving animal welfare standards. As a large retailer, Aeon is well positioned to help consumers make informed decisions on the intake of nutritious foods. While it commits to clear labelling of its food products and food safety, other commitments in the nutrition dimension are missing, such as improving the nutritional value of food products, improving accessibility and affordability of healthy foods and responsible marketing. In terms of social inclusion, the company is committed to eliminating child and forced labour in its supply chain and improving the health and safety of its workers. However, it does not commit to paying a living wage, supporting smallholder productivity or protecting land tenure rights.

Food and Agriculture Benchmark

The Food and Agriculture Benchmark will assess 350 keystone companies on the issues underpinning the food system transformation agenda. The benchmark’s aim is to stimulate companies to apply sustainable business practices throughout their operations as well as use their influence to encourage value chain partners to do the same. WBA has organised the food and agriculture value chain into six sub-sectors. These sub-sectors are also reflected in the methodology framework.

Food and agriculture revenue
JPY 3,200,000,000,000
(USD 29,355,195,000)
Major subsidiaries
Ministop, United Super Markets Holdings, The Daiei Inc.
Consumer brands
Maxvalu, Ministop, United Supermarket, Daiei, Maruetsu

Value chain sub-sectors

Other benchmarks

The company is also included in the following benchmarks developed by WBA and our Allies. These benchmarks help to deepen our understanding on key issues and industries.