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Apple

Established in 1977, Apple designs, manufactures and markets smartphones, personal computers, tablets and accessories, and sells a variety of related services. It is known for product innovations such as colour displays and graphical user interfaces for personal computers, and touchscreen smartphones. Its products are sold online and through a chain of retail shops around the world. In 2019, Apple’s iPhone accounted for more than half its sales, with over 60% of revenues generated outside the United States.

Ranking position
#14/100
Total score
1.23 /2
Measurement area Score (0-2) Rank (0-100)

Access

0.90 / 2.00 #28

Skills

1.38 / 2.00 #9

Use

1.44 / 2.00 #9

Innovation

1.19 / 2.00 #37

Leading practices

Risks and opportunities

More about the company

Headquarters
Cupertino, CA, USA
Ownership structure
Publicly listed
Fiscal year
Ends last Saturday in September
Group revenue
US$260,174 million (FY2019)
Group employees
137,000 (FY2019)
Website
https://www.apple.com