During the launch of WBA in September, Mark Wilson, CEO of Aviva Plc, talked about making corporate sustainability a competitive sport and building momentum for the WBA.

“Our objective is simple: to make business the greatest force for good in our planet. But we can only do this if CEOs, boards and regulators actually think far more about the long term than what we have now. Because the sad fact is, it isn’t working now. We’re steeling from the future, to pay for today. We missed the fundamental thing that binds business, governments and societies together. And that, I believe, is economics.”